Ciao,
I’m Flavia, a creative mind made in Rome, constantly looking for great and stupid ideas.
The best one I had so far was to quit economics studies to enter the world of creativity.
I’m a true Gemini so I can offer multiple personalities at the same time, which I believe is an amazing asset.
One of my personalities for example is even willing to embrace those who dare to put pineapple on their pizza but I try not to share this information with Italians or they will revoke my passport.
In another life, I might have been a pro surfer, but in this one, I opted to ride the wave of art direction.
~ Projects
Social off Socials ~ Heineken
Hidden Message ~ Heineken
Pub Museums ~ Heineken
Boring Phone ~ Heineken
WASTECARE™~ Aizome textile
Aizome ULTRA™~ Aizome textile
Eternal ~ MediaMonks
Freedom Grams ~ Aroya
~ All Projects
01 / Social off socials ~ Heineken
02 / Hidden Message ~ Heineken
03 / Pub Museums ~ Heineken
04 / Boring Phone ~ Heineken
05 / WASTECARE™ ~ Aizome textile
06 / Aizome ULTRA™ ~ Aizome textile
07 / Eternal ~ MediaMonks
08 / Freedom Grams ~ AROYA
Social off Socials ~
Heineken
Hidden Message ~
Heineken
Pub Museums ~
Heineken
Boring Phone ~
Heineken
WASTECARE™ ~
Aizome textile
Aizome ULTRA™ ~
Aizome textile
Eternal ~
MediaMonks
Freedom Grams ~ AROYA
~ Recognitions
2025
Cannes Lion 1x Bronze Lion
~ Hidden Message for Heineken ● Outdoor
Cannes Lion 2x Bronze Lion
~ Pub Museums for Heineken ● Media, Creative strategy
Cannes Lion 1x Bronze Lion
~ Backing the Bras for Heineken ● Creative business transformation
D&AD 2x Graphite Pencil
~ Pub Museums for Heineken ● Activation and Partecipation, Experential
D&AD 1x Wood Pencil
~ Pub Museums for Heineken ● Direct
Clio Awards 1x Gran Clio
~ Pub Museums for Heineken ★ Innovation
Clio Awards 6x Gold Clio
~ Pub Museums for Heineken ● OOH, Experinece / Activation, PR, Direct, Brand Enterteinment & Content
Clio Awards 3x Silver Clio
~ Pub Museums for Heineken ● PR, Innovation, Brand Enterteinment & Content
Clio Awards 2x Bronze Clio
~ Pub Museums for Heineken ● PR, Direct
The One Show 3x Gold
~ Pub Museums for Heineken ● Cultural Driver, Creative use of technology, OOH
The One Show 2x Silver
~ Pub Museums for Heineken ● Direct, Radio & Audio first
The One Show 3x Bronze
~ Pub Museums for Heineken ● Direct Marketing, Exeperential and immersive, OOH
2024
Cannes Lion 4x Gold Lion
~ Pub Museums for Heineken ● Outdoor, Creative B2B, Direct, Brand Experience and Activation
Cannes Lion 4x Silver Lion
~ Pub Museums for Heineken ● Outdoor, Radio and Audio, Brand Experience and Activation, PR
Golden Drum 1x Grand Prix
~ Pub Museums for Heineken ★ Game Changer
Golden Drum 4x Gold
~ Pub Museums for Heineken ● Digital Craft, Excellence in Media, Brand Building, OOH
Golden Drum 3x Silver
~ Pub Museums for Heineken ● Engagement, Digital Mobile & Technology, Activation
Golden Drum 1x Silver
~ The Boring Phone for Heineken ● Design
Golden Drum 3x Bronze
~ Pub Museums for Heineken ● Engagement, Social Good
Golden Drum 1x Bronze
~ The Boring Phone for Heineken ● Design
LIA Awards 7x Gold
~ Pub Museums for Heineken ● Ambient & Activation, Creativity in B2B, Brand Entertainment, Non-Traditional, Direct, Integration
LIA Awards 6x Silver
~ Pub Museums for Heineken ● Ambient & Activation, Creativity in B2B, Trasformative Business Impact, Non-Traditional, Integration
LIA Awards 2x Silver
~ The Boring Phone for Heineken ● Design
LIA Awards 2x Bronze
~ Pub Museums for Heineken ● Ambient & Activation, Integration
D&AD 1x White Pencil
~ Aizome UTRA™ for Aizome textile ★ Impact / Upstream Innovation
D&AD 1x Wood Pencil
~ Aizome UTRA™ for Aizome textile ● Product Design / Technological Innovation
D&AD 2x Graphite Pencil
~ Aizome WASTECARE™ for Aizome textile ● Experential / B2B Activations + Responsible Avtivations
D&AD 1x Graphite Pencil
~ Aizome WASTECARE™ for Aizome textile ● Product Design / Promotional
D&AD 5x Wood Pencil
~ Aizome WASTECARE™ for Aizome textile ●
Clio Awards 1x Grand Clio
~ Aizome WASTECARE™ for Aizome textile ★ Product/Service, PR
Webby Awards – People’s Voice Winner
~ Aizome WASTECARE™ for Aizome textile ● Advertising Media & PR, Best Art Direction
Webby Awards – 4x Webby Award
~ Aizome WASTECARE™ for Aizome textile ● B2B Campaign, PR Campaigns (Advertising, Media & PR)
Spikes Asia 1x Gold
~ Aizome WASTECARE™ for Aizome textile ● Brand experience and activation
Spikes Asia 1x Bronze
~ Aizome WASTECARE™ for Aizome textile ● Design
2023
Cannes Lions 1x Gold
~ Aizome WASTECARE™ for Aizome textile ● Design, Sustainable Packaging
Cannes Lions 1x Bronze
~ Aizome WASTECARE™ for Aizome textile ● Design, creation of a New Brand Identity
Eurobest 1x Grand Prix
~ Aizome ULTRA™ for Aizome textile ★ Industry craft, packaging design
Eurobest 1x Gold
~ Aizome WASTECARE™ for Aizome textile ● Industry craft, packaging design
Eurobest 1x Gold
~ Aizome WASTECARE™ for Aizome textile ● Corporate image & communication
Eurobest 1x Bronze
~ Aizome WASTECARE™ for Aizome textile ● Direct, consumer services/ business to business
Eurobest 1x Bronze
~ Aizome WASTECARE™ for Aizome textile ● Design, products, environmental/ social Impact
LIA 1x Grand Prix
~ Aizome WASTECARE™ for Aizome textile ★ Creative B2B
LIA 1x Gold
~ Aizome WASTECARE™ for Aizome textile ● Creative B2B
LIA 1x Silver
~ Aizome WASTECARE™ for Aizome textile ● Creative B2B
LIA 1x Silver
~ Aizome WASTECARE™ for Aizome textile ● Health and Wellness Craft
LIA 1x Bronze
~ Aizome WASTECARE™ for Aizome textile ● Packaging Design
New York Festival 1x Bronze
~ Aizome WASTECARE™ for Aizome textile ● Design
New York Festival 1x Bronze
~ Aizome WASTECARE™ for Aizome textile ● Print
New York Festival 1x Bronze
~ Aizome WASTECARE™ for Aizome textile ● Production Design
~ Experience
DENTSU CREATIVE, Milan
~ Senior Art Director – November 2024 / Now
LE PUB, Milan
~ Art Director – October 2023 / August 2024
SERVICEPLAN INNOVATION, Munich
~ Art Director Intern – October 2022 / March 2023
MEDIAMONKS, Amsterdam
~ Art Director Intern – July 2022 / September 2022
DDB, Berlin
~ Art Director Intern – April 2022 / June 2022
GEOMETRY WPP, Rome
~ Art Director Intern – 2019 / 2020
FREELANCE
~ Art Director – 2018 / Now
~ Education
Miami Ad School
Portfolio Program
~ March 2021 / March 2023 – MASE, Berlin
Bachelor Degree
Graphic Design & Advertising
~ 2016 / 2020 – AANT, Rome
Bachelor Degree
Economics & Business Management
~ 2011 / 2014 – UniRoma3, Federico caffè, Rome