No shave,
No shame
Dove
Miami Ad School Project
Copy Ad Campaign
your skin looks perfect on you.
96%
of women regularly shave their legs.
Body hairs are perceived as something you should be ashamed of.
That’s why
96%
of women at least once in their life,
renounce doing something, like going to the beach,
because they don’t feel comfortable with their body.
Message:
Everyone should set his own beauty standard.
OOH:
Social:
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