No shave,
No shame
Dove
Miami Ad School Project
Copy Ad Campaign
your skin looks perfect on you.
![first_reaction](https://flaviaconti.com/wp-content/uploads/2022/01/first_reaction.jpg)
96%
of women regularly shave their legs.
Body hairs are perceived as something you should be ashamed of.
That’s why
96%
of women at least once in their life,
renounce doing something, like going to the beach,
because they don’t feel comfortable with their body.
Message:
Everyone should set his own beauty standard.
![Dove_Agenda](https://flaviaconti.com/wp-content/uploads/2022/01/Dove_Agenda.png)
OOH:
![Dove_OOH_01](https://flaviaconti.com/wp-content/uploads/2022/01/Dove_OOH_01.png)
![Group 2](https://flaviaconti.com/wp-content/uploads/2022/01/Group-2.png)
Social:
![Iphones](https://flaviaconti.com/wp-content/uploads/2022/01/Iphones.png)
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