The best way to stay social is to get off your socials. Cheers 🍻

52% of people feel drained by social media. Gen Z especially: always connected, yet lonelier than ever.
But guess what? 79% say they barely touch their phones when hanging out with friends. Turns out, a cold Heineken might be the best digital detox.

So we did the unthinkable: paid top influencers not to influence.

The film shows a post-apocalyptic world where the likes have stopped, the followers have vanished, and influencers are left wandering, lost without their dopamine hits. Think breakup montage meets end-of-the-internet drama — all narrated by a wonderfully melancholic Joe Jonas.

The message? Put your phone down, pick up a beer, and remember what real socializing feels like.

Because when it comes to escaping your socials, Heineken is the ultimate logout button.